Ada Street Logo

History of Our Logo

12 years ago my son Daniel and I were keen trainers using supplements purchased from suppliers in the southern states. We had a bright idea! Hey why don’t we buy and sell supplements cheap through our corner store, providing Queensland with its own discount supplement store, and bonus, cheap supplements for us!

Having done our homework on how the various supplements worked, we established a working relationships with first Max’s, then Vital Strength brands and placed a small ad in a national bodybuilding magazine.

Holy shit!... talk about create a storm of protest, first the health food chains threatened to boycott brands that supported us. Then the manufactures got together and tried to bluff us with statements like we "we're the wrong type of store", or they don't supply discounters, or straight out said they were scared to loose the business of the other stores if they supplied us.

Thank God for the Trade Practices Act !!

We got very determined at this stage, flexed what little muscle we had, faxed copies of the trade practices act all over Australia and taped telephone calls with various manufacturers ( some probably don’t know till this day) and after about a 6 month struggle finally convinced all involved that we were here to stay and they just better get used to it .

Now, how better to reward them all for their efforts, than with a permanent reminder of the little shop with muscles on our letter head.

Thus our logo was born.

You can probably now see that the little shop with muscles is quite special to us, not only indicating our type of business, but reminding us of our initial struggle to survive and prosper. 

The rest, as they say, is history. Ada Street is now the Largest Single Supplement Outlet in Australia, and we hope, the most respected by our customers to whom we owe our success.

John

Supplements Bodybuilding